Margin London Independent Fashion Trade Event
This Time Next Year Rodney, We Are Going to be Billionaires
October 4th – I’ve become preoccupied with that big question that surrounds success, I want to know what’s the sorting mechanism that divides the dreamers from those that live it?
Excuse me Mr Branson but how do you turn rags to riches?
Some people are perfectionists, they are all about the finished product. Puke, the head designer find’s beauty in his £110 umbrella, it’s an investment against the rain a statement of style only other perfectionists would notice.
“It’s the tiny details” he says, the fine stitching of the leather round the handle, the hidden clasp that keeps it streamlined to the frame . It isn’t even beyond me to appreciate the expensive smell as it springs open its cover, I know I won’t get wet.
My achievements exist around my mess. They grow up around the space I’ve left them and I can’t help but wonder…..
Are they smaller as a consequence?
I’ll spread my last crumpet with peanut butter, I’ll garnish it and then I’ll eat it greedily at the counter ignoring the thirst in the back of my throat that ruins my few bites and then my creations gone.
I’m empty.
I glance enviously at the calm colleague opposite me that remembered today’s deadline, she’s prepared slides and I shrink into my formica chair with a despondent squeak,
I’ll never be perfect, so tell me ,sweet success, will I ever own you????
The Baghead designs are a gracious fingers up to the fashionable belief that perfect models need to sell our clothes. DBC’s concepts are not ugly, far from it. I see art in their creations and I feel warm to know some designs just happened by mistake. I take credit for the bored camel. It was my illustration on the back of a miniature puzzle, my message to my myself one cold dark week day that maybe life wasn’t exciting enough.
DeathbyCutie is bold, it owns imperfection and it works. I am cheered by the thought that even Van Gogh couldn’t paint when he started.
I think I’ve guessed the secret, those perfectionists they paint by numbers, the masterpiece is made by those that dare to colour outside the lines
Written by Esme Jalla – DeathbyCutie Brand Agent
I hART modern ART
September 23rd - Now I think I get modern art, not like those ponces that stand in art galleries thoughtfully articulating the significance for the word of a huge blue wall but I appreciate it for its simplicity.
My life’s chaotic the worlds so confused its spinning. But when I’m here looking at this framed picture of Campbells black bean soup immortalised by Andy Warhol feel calm, something makes sense, there’s beauty in that image. There’s no hyperbole in its form it simply alludes to existence. Modern art makes the little man feel part of something.
It’s always been the small things that fascinate me and pass the unobservant eye. They are the small prints I’ve left on life’s canvas, situations I’ve created that’s my modern art.
I admit to being captured by a piece of chewing gum I’ve thrown to the floor and discarded. I’ve thought of the implications of my menial act. Will some individual I’ve never met be caught up in what I’ve done. I imagine some poor fucker having an unlucky day stepping out their flat in their brand new converse high tops that still are sweating out that clean plastic smell treading on my gum and then realised with angry resignation they are indeed unlucky that day. a person I’ve never met taking a few precious minutes out their existence thinking of me and my act with anger, the vulgar and selfish individual that’s ruined their new shoes.
”If I disappeared tomorrow, if my life was blown away, all that’s left is my chewing gum, covered in my DNA” Put that in a frame!!
When I asked Puke the designer from DeathbyCutie what inspires him I’m not surprised to hear its modern art! To him its all about turning images awol.
DeathbyCutie designs are refreshingly simple yet alluring evocative. Take their phone box hooded design.
It’s a Quintessentially English motif, the red phone box standing proudly and regally on the corner of a village green. Yet the amusing irony comes when you actually find yourself in a desperate enough situation to use one, upon stepping inside your hit with the pungent smell of piss and it’s bawdily wallpapered for callers in cards that feature experimental transsexuals and barely legal Russian prostitutes.
Is that what deathbycutie are trying to say nothing is what it seems, or do they just think it
looks fucking coool maaan. It doesn’t matter, When I think of a phone box I become a significant part of that image. It’s me standing there aged three leaning back on the glass while my mother makes her call and falling out the other side because the glass has been smashed through by some angry little rebels without a cause or a GCSE.
I think of being underage and looking desperately young huddled in a phone box with my friends saving face, planning which nightclub to try and sneak into next.
I think of those few times my life fells such a disaster I’ve run into a phone box for sanctuary and made a reverse charge call and been humiliated when the operator has come back on the line and told me no my mother will not accept the charges and pay for the call, she knows me too well!
I think of the end of a big gay night out with a flamboyant amorous guy friend. I can smell our gravy chips covered in cheese and remember how hungrily we ate them inside that little box and how grateful I was we were to be inside away from the bitter northern wind of fucking July.
And it makes me smile wearing the phone box emblazoned across my chest…..THIS IS ENGLAND
Written by Esme Jalla – DeathbyCutie Brand Agent
Rude Rudy
Too Cool for School
Now the team at DBC are by no means old but we still can’t help remark on how this generation’s young kids are making their mark on the fashion world.
Watch out brick Laner’s a wardrobe clear out is impending , throw away your dark rimmed non- prescription lenses, your coloured braces and your boat shoes, go out and buy an all in one sleep suit wear it to your favourite bar spill it with strawberry cider.
Take inspiration from the infants ….. when deciding what wellies to wear to a festival don’t be yet another hunter Cunt in the crowd or rely on the only way is Essex girls and their shuuutup welly range to make your entrance, think what would Suri Cruise wear and does she wear it better than me?? http://suricruisefashion.blogspot.com
This picture of Pukes cousin Rudy arrived on my desk today, and I’m pleased to say style starts early at DBC and lasts a life time. When Rudy looks back at his baby pictures there will be no cringe, he will proudly show his girlfriend what he was rocking back in 2011
And that’s why DBC are thinking of launching an exclusive range of mini teeeeees and babie hooodiieeees in spring.
Until then checkout our originally inspired men’s autumn range and just think….
What we are creating today can be flogged as vintage tomorrow
Watch this space…
Written by Esme Jalla – DeathbyCutie Brand Agent
DeathbyCutie featured on the Official Jamiroquai website
DeathbyCutie have been featured on the Official Jamiroquai 2011 blog in the run up to Jay Kays new Rock Dust Light Star album and 2011 tour launch. Check out the link and add your comments
http://www.jamiroquai.com/your-contributions;news/10288/Death-By-Cutie-Subverting-The-Face-of-Fashion-By-Putting-a-Bag-on-it-
Bread and Butter winter 2011 tradeshow
Is everyone ready for the Bread and Butter tradeshow next week?? the international leading tradeshow for Street- and Urbanwear, more than lived up to its motto “Premier League: best brands, best buyers, best business” in all aspects. Apart from an outstanding brand portfolio, a qualitative increase in international trade visitors could again be registered, who used the BREAD & BUTTER as business platform in their segment on the grounds of the historical airport Berlin-Tempelhof.
http://www.breadandbutter.com/winter2011-absolute/










